Inbound marketing is all about getting found online by your audience. It’s where they’re looking for you. People have changed their shopping behavior forever, and we’re helping businesses adapt to these changes. Inbound Marketing aligns the right kind of potential customers to your business and turns them into satisfied customers and brand ambassadors.
WHAT IS INBOUND MARKETING?
Inbound marketing positions your business to become the ideal connection your customers are looking for, via the development of a strategic online presence that resonates with them and their specific requirements.
WHAT ARE THE BENEFITS
Buyer behaviour has changed dramatically with 81% of people now conducting online research before they make a purchase, By creating content specifically designed to appeal to your ideal customers, inbound attracts qualified prospects to your business and keeps them coming back time & time again, your marketing becomes helpful to your customers, not interruptive.
The 4 Core Inbound Marketing Actions
Driving the right kind of visitors that are valuable to your business.
Getting more website traffic is one thing, but attracting the right kind of visitors that are valuable to your business is the real challenge. Over the last decade the focus for many digital marketing businesses has been on traffic volume instead of focussing on the quality of the visitor. As we all know consumers are shifting their attention online for research before making their buying decisions, and hey nearly everyone has an online presence, including your rivals. You need something more.
Once you’re website is gaining traction and driving more quality visitors, you’ll want to convert these visitors into leads by gathering their contact details. To do this, you’ll need to offer something your potential buyer is interested in as an exchange. Using your buyer personas knowledge to draw your inspiration, creating resourceful downloadable content like, ebooks, white-papers, videos, or tips & advice is the first round in optimising your website for quality lead generation.
Converting traffic to leads with a more personalised experience.
Closing leads into customers using a targeted lead nurturing strategy.
So you’ve nailed part 1& 2 and now you’re generating more quality traffic and leads to your website, the focus now turns to nurturing these new potential customers with the right content at the right time in order to help close them into new customers. By implementing and executing a personalised lead nurturing strategy, you’ll find that you have shortened the sales process due to the level of qualification and education your leads now have.
The main aim of inbound marketing focuses on creating amazing content for visitors, leads, and even your current customers. When a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Keep that positive customer experience with social interaction, exclusive client only content, and further assistance helps to create brand ambassadors, who in turn, deliver new client referral business.
Delighting current customers into promoters of your brand.
We do Inbound from start to finish & everything in between.
We believe the biggest challenge for most business is keeping up with their consumers in a world they now control. We strive to convert our clients businesses into a productive part of the consumers lives so that their engagement is worthwile and most of all, helpful. We can create and execute a complete Inbound Marketing transformation or simply assist you with individual inbound tactics.