The Spin Cycle - Stop Obsessing About ROAS... Focus On these Metrics Instead

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In this episode of "The Spin Cycle," we challenge the way you've been measuring your advertising success. Inspired by a thought-provoking LinkedIn post and a tweet by Preston Rutherford, co-founder of Chubbies, we dive deep into why focusing solely on Return on Ad Spend (ROAS) might be the wrong move. We discuss a critical mistake made by a major company that invested billions in easy-to-measure but less effective strategies, ignoring more impactful methods that were harder to quantify. Discover how you might be making the same error, and learn the difference between ROAS and incrementality models. We’ll break down practical...Show more

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How to Calculate ROAS in Google Ads

34 min 15 sec

In this episode of "The Spin Cycle - Stop Obsessing About ROAS... Focus On these Metrics Instead," I delve into the intricacies of calculating Return on Ad Spend (ROAS) in Google Ads. We start with a comprehensive introduction to ROAS, explaining its importance in measuring the effectiveness of your advertising campaigns. I then guide you through the process of setting up your Google Ads account to accurately calculate ROAS, ensuring you have all the necessary configurations in place. Next, I break down the ROAS formula, making it easy to understand how to compute this crucial metric. We also cover the essential step of tracking conversions within Google Ads, as accurate conversion data is vital for reliable ROAS calculations. Once you have your data, I show you how to analyze it to gain insights into your campaign performance. To help you get the most out of your advertising efforts, I share tips on optimizing your campaigns for better ROAS. This includes advanced strategies that can give you an edge over the competition. Finally, I highlight common pitfalls to avoid when working with ROAS, ensuring you can steer clear of mistakes that could undermine your advertising success. ----- - Introduction to ROAS - Setting Up Google Ads for ROAS Calculation - Understanding the ROAS Formula - Tracking Conversions in Google Ads - Analyzing ROAS Data - Optimizing Campaigns for Better ROAS - Advanced ROAS Strategies - Common ROAS Pitfalls to Avoid

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