Inbound Marketing works.
For small and medium-sized businesses in particular, sustained Inbound Marketing campaigns are driving real business growth through website traffic, leads and sales.
The success of the Inbound Methodology is well-documented, which has led to a high demand for skilled HubSpot consultants with a mastery of the platform.
Some businesses optimistically travel the Inbound Marketing road without the services of a consultant. They often find it time-consuming, technically challenging and ultimately ineffective. Without a data-driven and creative strategy, and without the capacity to make the most of the HubSpot platform, some businesses abandon their Inbound efforts entirely.
If these frustrations resonate with you, you may be on the market for an Inbound Marketing/HubSpot consultant. But what does an investment like this cost?
In-House vs. Outsourced Inbound Marketing
Strategy development, content creation, conversion rate optimisation, lead generation, lead nurturing, social media, performance analytics, review and iteration - a successful Inbound Marketing program is a comprehensive machine.
In order to run it internally, businesses don’t just need significant in-house resources; they need an operating structure that supports sustainable marketing activities. The internal change needed to run an effective Inbound Marketing program is enough to lead many businesses to outsource these services to experienced consultants.
The question of in-house versus outsourced is only one your business can answer. However, those who entrust their Inbound Marketing to consultants benefit from specialised experience in growing businesses like yours.
Inbound Marketing Retainer vs. a One-time Setup
Most HubSpot Agency Partners and Inbound Marketing consultants design their pricing around a retainer-based system. Retainers are a particularly suitable model for Inbound Marketing as the methodology is regarded as a longer-play strategy.
For smaller businesses with a limited marketing budget, agencies may offer on-demand Inbound Marketing services or a one-time workshop. They may also offer setup of their HubSpot platform in order to lay the foundations for effective in-house marketing efforts.
At Spinfluence, our Value Point Pricing™ model allows us to allocate budgets in a way that will drive the best results for each individual client.
This model supports our agile operating structure, where constant data-driven improvements are made to Inbound Marketing programs as they unfold. It rejects the traditional ‘set it and forget it’ marketing model, and instead embraces change based on real data to achieve outstanding results for every client.
What Inbound Marketing Tactics Do I Need to Use?
Maintaining a successful Inbound Marketing program takes considerable work. The marketing tactics you use will vary depending on your strategy and your capabilities. However, the backbone of Inbound Marketing is built on;
- Website Optimisation (CRO, UX etc.)
- Lead Generation
- Calls to Action
- Landing Pages
- Social Media
- Content Offers (eBooks, Whitepapers, Videos etc.)
- Search Engine Optimisation
At Spinfluence, our team of Content Strategists, Web Designers, Copywriters and Developers have driven award-winning Inbound Marketing strategies that showcase innovative tactics that deliver tangible business growth.
From interactive microsites and animated product videos to software integrations and comprehensive eCourses, they’re yet to find a challenge they can’t overcome.
How Much Should I Invest into Inbound Marketing?
What is business growth worth to you?
We’re often asked what the optimal amount would be to invest in Inbound Marketing, and unfortunately, we can never provide a cut and dry answer. Your investment depends on your business goals, your current resources and your plan for growth into the future.
Our retainer solutions start at $5600 per month, which we have found to be an entry-level benchmark for businesses to enjoy the profitability of Inbound Marketing.
To receive an individual quote that accounts for your unique business needs, get in touch with us today.