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SERVICES

Inbound Marketing

Grow your business with a customer-first digital strategy.

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HubSpot Experts

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Strategic Inbound Marketing

“Strategy without tactics is the slowest road to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu

Purposeless content won’t cut it, poor user experience won’t either, and capturing meaningful attention has never been harder. If you’re already using some inbound marketing tactics and not seeing the results you expected, it can feel like a warzone out there.

But there is a path to victory. A path paved by data, top-shelf technology, world class design and award-winning strategy. Ready? Let’s grow.

Inbound Marketing Services

Article 1.0 | Spinfluence Support Flywheel

Our strategic inbound marketing services offer support across the entire customer lifecycle.

Key Inbound Marketing Outcomes

Whether they’re startups or multinationals, we’ve helped businesses of all sizes to grow with strategic inbound marketing. 79% of HubSpot customers increase their sales revenue within one year, and they do this by:

  • Growing organic website traffic
  • Generating and nurturing sales-ready leads
  • Growing brand recognition and market penetration
  • Creating efficient marketing systems
  • Reaching new channels for customer aquisition
  • Increasing customer share-of-wallet and lifetime customer value
  • Reducing cost-per-lead

Our Process (90 Day Focus Plans)

We use an agile process to release inbound marketing programs in 90-day cycles. This gives us the flexibility to implement, measure and iterate on an ongoing basis; responding to audience insights and honing in on best-performing channels.

 

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Article 2.0 | Spinfluence Marketing Process

Goals

We collaborate with you to define measurable business goals and assign accountability. We pride ourselves on absolute transparency and understand your need to prove inbound ROI.

Research & Strategy

We design a bespoke inbound strategy to achieve your business goals, taking a deep dive into your buyer personas, your competitors and your areas of opportunity.

Implementation

Our award-winning implementation team bring strategies to life. Whether it's an interactive online experience, an animated product video or a lead generating whitepaper, our team works with precision and flair.

Analysis and Optimisation

We don't believe in set-and-forget marketing. We use the best technology in the business to conduct ongoing analysis on the performance of your marketing initiatives, and use these insights to make data-driven improvements that grow your bottom line.

We’re an Extension of Your Team

We operate as your outsourced marketing infrastructure; a trusted partner that understands and values your business as highly as you do. When you work with us, you don’t hire a single marketing professional with a limited set of skills. You hire Strategists, Designers, Developers, SEOs, PPCs, Inbound Marketers, Copywriters and more.

  • Strategists

  • Inbound Marketers

  • Designer/Developers

  • Copywriters

  • PPC Specialists

Inbound Tactics and Initiatives

The inbound marketing initiatives you use all depend on your goals, your audience and your marketing investment. Below are just a few of the digital products we've executed for clients in a range of industries.

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Blogs

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Vlogs (video-blogs)

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Infographics

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eBooks

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Whitepapers

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Surveys

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Interactive quizzes

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Microsites

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eCourses

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Webinars

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Content Hubs

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Podcasts

Google Ads

Google Ads

Social Media Marketing

Social Media

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Social Ads

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Lead Nurturing

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Email Marketing

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Automation

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Chat Bots

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Live Chat

Marketing Programs and Pricing

We offer a range of marketing programs that cater to most levels of investment. Compared to the cost of hiring one in-house marketing professional, these programs allow you to get more value from your marketing budget.

What’s Included

Marketing Strategists

A team of bright-spark Digital Strategists with extensive experience in growing businesses like yours.

Implementation Team

Expert Inbound Marketers, Copywriters, Designers and Developers all working for you.

Monthly Reporting

A monthly review of the past month’s marketing performance, conducted by phone or video conference with screen-share.

90-Day Execution Plans

Your quarterly roadmap to growth, this 90-day program is constantly analysed and optimised to maximise your results.

Open Access

Your strategy, your delivery, your results, whenever you need them. Your always-open Inbound Marketing Master File is your transparent view into our daily activities.

Weekly Connect Calls

Weekly 15-30 minute catch-ups with your dedicated Spinfluence Account Manager, to report on performance and uncover new opportunities.

Pricing

Baseline - Stay relevant online

Baseline

STAY RELEVANT ONLINE

At this investment level, you'll attract some organic traffic for local searches, begin to capture and convert leads on your website, and maintain a healthy digital presence.

$3600Per month / 90-day minimum commitment

20 VALUE POINTS™ | $180 POINT

Essential - Scale your brand online

Essential 

SCALE YOUR BRAND ONLINE

The Essential program is designed for small businesses looking for top-of-funnel support to build website traffic, earn subscribers, expand marketing reach and convert website leads.

$6800Per month / 90-day minimum commitment

40 VALUE POINTS™ | $170 POINT

Growth (Most Popular) - Outsmart the competition

Growth

OUTSMART THE COMPETITION

Our Growth program is tailor-made for small to mid-sized businesses looking to engage prospects at all stages of the buyer journey.

$9000Per month / 90-day minimum commitment

60 VALUE POINTS™ | $150 POINT

Full Stack - A complete marketing warchest

Full Stack

A COMPLETE MARKETING WARCHEST

With this level of investment, you can expect several full-funnel campaigns throughout the year, each working to attract, convert, close and delight customers at a compounding rate.

$11,200 Per month / 120-day minimum commitment

80 VALUE POINTS™ | $140 POINT

Platinum - Dominate your vertical

Platinum

DOMINATE YOUR VERTICAL

This program is designed for companies with the budget to compete at the top of their verticals, please shareholders and expand their national and international reach.

$18,200Per month / 180-day minimum commitment

140 VALUE POINTS™ | $130 POINT

On-Demand - Resources when you need them most

On Demand

MARKETING & DIGITAL RESOURCES

Got a big brief and small budget? Grow your business with expert HubSpot Designers, Developers, Strategists and Marketers, there when you need them.

$190 Per point

MINIMUM 5 VALUE POINTS™
VIEW DETAILED PRICING

Street Cred

Your success is ours. We’re humbled to have worked with some very special businesses, whether they’re multinationals or just finding their feet.

"Great service, great support, great advice and great results. We’re all constantly impressed by their dedication to finding a better way of doing things."

Jason Hook
Sales & Marketing Manager
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"It’s a rare moment when you can say these words in business, but this is how we feel. As CEO I set a high bar, but a combination of Nathan’s perseverance and his team's clear understanding of our vision and message has delivered both quality and quantity, on time and on point. My compliments and thank you."

Rami Baron
Founder and CEO
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"The Spinfluence team know their stuff! They’ve been our outsourced marketing team for over a year now and we're constantly thrilled with the quality of work they produce and the results they get for us."

Richard Woods
General Manager
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Our technology partner, HubSpot, celebrates top-performing agencies with quarterly and annual Impact Awards. We’re proud to have won more Impact Awards than any other agency in the world (4000+ agencies).

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LET'S GROW YOURT BUSINESS

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