POOL BUYING
MADE EASY
SERVICES
- Branding
- HubSpot Onboarding & Automation
- Website Strategy
- Website Design & Implementation
- Conversion Rate Optimisation
- Paid Advertising
- SEO
Winner Best Online Pool Company 2024
THE CHALLENGE
Upon acquiring Swimming Pool Kits Direct, the new owners quickly recognised many challenges hindering their growth and customer experience. The traditional pool purchasing process was fragmented and cumbersome, leaving customers frustrated and in the dark.
Their antiquated CRM system provided no insights into marketing effectiveness or sales drivers, and outdated branding and messaging failed to resonate with potential buyers.
Additionally, their website suffered from poor design and slow performance, with no thought to user experience. Thus, it was crucial to implement a comprehensive digital strategy that included a robust CRM to manage their entire front-end operations and improve lead generation through educational and stress-free buyer journeys.
THE WAY FORWARD
To address the challenges faced by Swimming Pool Kits Direct, we undertook a comprehensive overhaul of their branding, developing a new logo, colour scheme, and messaging that truly reflected their value proposition.
We designed a highly informative, user-focused website that not only enhances the pool buying experience but also converts visitors into leads through interactive calculators and tools, all seamlessly integrated with HubSpot's content hub and HubDB.
Moreover, we configured HubSpot to streamline their sales, marketing, and service processes, implementing automation to save time and enhance efficiency.
To drive lead generation, we launched targeted advertising campaigns on Google Ads and Instagram, complemented by ongoing SEO efforts. Our continuous conversion rate optimisation program ensures the website remains effective and responsive to user needs, sustaining the momentum of their digital transformation.
WEBSITE
DESIGN
SEE IT BEFORE
YOU SWIM
As part of our comprehensive Conversion Rate Optimisation (CRO) program, we uncovered the need for a feature that enhances user engagement. The pool colour switcher was introduced to meet this need, enabling customers to visualise various pool colour options interactively directly on the site. This feature has been instrumental in enriching the journey, providing prospects with the tools to make an informed and personalised choice.
GIVE THE COLOUR SELECTOR A TRY
LEVERAGING
HUBDB
POOL PRICE CALCULATOR
This interactive tool empowers customers to design their dream pools and instantly obtain transparent pricing without interacting with sales staff. This breakthrough combats the industry's notorious opacity and has become a vital tool, significantly boosting leads and monthly website traffic. Developed using HubSpot's HUBDB, this tool melds simplicity with complex functionality to deliver unmatched convenience.
POOL HEATING ADVISOR
Once again, by leveraging HubDB's capabilities, we created a sophisticated Pool Heating Advisor. This tool lets users specify their location and preferred swimming seasons to receive personalised heater recommendations. Integrated seamlessly with Shopify and HubSpot, this advisor guides the user to the ideal product and facilitates direct online purchases.
SERVING
CUSTOMERS IN
POWERFUL WAYS
SALES PIPELINE AUTOMATION
To optimise the sales proces we fully integrated HubSpot Sales Hub, automating the entire sales pipeline. Every lead generated on the website is automatically entered into the CRM with all relevant details, allowing the sales team to engage with prospects efficiently and informatively. This system prioritises deals based on the likelihood of closure, ensuring that sales efforts are focused and effective. This setup ensures that no opportunity is overlooked and the sales experience is seamless for both the team and the customer.
And much more.
POST SALES AUTOMATION
To enhance post-sales customer service, we implemented HubSpot's Service Hub to manage the complex production pipeline for Swimming Pool Kits Direct. Once customers make their deposit, they are automatically transitioned from the sales pipeline to the post-deposit phase, which involves numerous steps to manufacture, deliver, and install their pool. The service team efficiently navigates these stages through the pipeline, ensuring every customer enjoys a seamless journey to having their dream pool ready for enjoyment.
MAKING AN IMPACT
Following a strategic overhaul and intensive collaboration, we proudly launched the newly optimised Swimming Pool Kits Direct brand and website, achieving remarkable milestones. Within just nine months, we witnessed an astonishing 813% increase in traffic and a 578% surge in lead generation, alongside a 2506% ROI from finely tuned advertising strategies.
These transformative results were complemented by a significant 51% bounce rate reduction, underscoring the effectiveness of our targeted approach.
Leveraging the powerful capabilities of the HubSpot customer platform markedly enhanced our collaboration with Swimming Pool Kits Direct. This integration was pivotal in streamlining their operations and providing insightful data that drove our strategies forward, boosting their market performance and setting a benchmark for excellence in digital transformation.
"We are thoroughly impressed with the transformation Spinfluence brought to our brand. The strategic overhaul of our website and the integration of the HubSpot platform have been game changers in how we connect with customers and manage our operations. The measurable traffic and lead generation increase reflects their commitment to driving actual business results. Spinfluence's approach has enhanced our market position and set a new standard for us in customer engagement."
COLM & MICHELLE WALSH
Swimming Pool Kits Direct, Owners
