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Swimming Pool Kits Direct, a dedicated family-run business that has been transforming outdoor spaces with high-quality, affordable DIY swimming pool kits for over a decade.

They specialise in making pool ownership attainable for everyday Australians, backed by strong supplier relationships that keep costs low and dreams big.

POOL BUYING
MADE EASY

SERVICES

  • Branding
  • HubSpot Onboarding & Automation
  • Website Strategy
  • Website Design & Implementation
  • Conversion Rate Optimisation
  • Paid Advertising
  • SEO

THE CHALLENGE

Upon acquiring Swimming Pool Kits Direct, the new owners quickly recognised many challenges hindering their growth and customer experience. The traditional pool purchasing process was fragmented and cumbersome, leaving customers frustrated and in the dark.
Their antiquated CRM system provided no insights into marketing effectiveness or sales drivers, and outdated branding and messaging failed to resonate with potential buyers.
Additionally, their website suffered from poor design and slow performance, with no thought to user experience. Thus, it was crucial to implement a comprehensive digital strategy that included a robust CRM to manage their entire front-end operations and improve lead generation through educational and stress-free buyer journeys.

THE WAY FORWARD

To address the challenges faced by Swimming Pool Kits Direct, we undertook a comprehensive overhaul of their branding, developing a new logo, colour scheme, and messaging that truly reflected their value proposition.

We designed a highly informative, user-focused website that not only enhances the pool buying experience but also converts visitors into leads through interactive calculators and tools, all seamlessly integrated with HubSpot's content hub and HubDB.

Moreover, we configured HubSpot to streamline their sales, marketing, and service processes, implementing automation to save time and enhance efficiency.

To drive lead generation, we launched targeted advertising campaigns on Google Ads and Instagram, complemented by ongoing SEO efforts. Our continuous conversion rate optimisation program ensures the website remains effective and responsive to user needs, sustaining the momentum of their digital transformation.

BRAND
OVERHAUL

OLD LOGO
SPKD_old_logo
NEW LOGO
New_SPDK_logo
TYPOGRAPHY
Our typography choices, Rubik and Inter, blend functionality with style, ensuring clarity and aesthetic appeal across all digital platforms. Rubik delivers bold, attention-grabbing headlines, while Inter provides sleek readability for body text.

RUBIK

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&!*

INTER

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&!*
Typestyle Weight Size Line
Rubik Bold 64px 77px
Rubik Bold 42px 53px
Rubik Bold 27px 42px
Rubik Medium 24px 20px
Rubik Bold 20px 28px
Rubik Bold 16px 26px
Inter Semi Bold 16px 29px
Inter Medium 16px 28px
COLOUR PALETTE
The colour palette was thoughtfully selected to reflect the vibrant, dynamic nature of the brand. Navy represents depth and reliability, Aqua evokes clarity and freshness, Sky suggests openness and tranquility, and Sunshine brings warmth and optimism, collectively crafting a visually harmonious and emotionally resonant experience.

Navy

C99 M72 Y40 K29

#003F5E

Aqua

C50 M0 Y21 K0

#76CDCF

Sky

C5 M0 Y0 K0

#EEF9FF

Sunshine

C3 M18 Y90 K0

#F7CC32

WEBSITE
DESIGN

HubSpot Content Hub | Spinfluence
DIRECT & EASY TO USE
Our website design for Swimming Pool Kits Direct is crafted to offer a seamless, intuitive shopping experience, tailored specifically for Australian pool buyers. Understanding that purchasing a pool is a significant decision, we've built a platform that empowers users with comprehensive information, helping them make informed, confident choices.
This robust, user-friendly website is powered by HubSpot, the world's leading CMS, ensuring reliability and top-notch performance throughout the customer journey.
New Homepage 2
Pool Page
Learning Centre
SEE IT BEFORE
YOU SWIM
As part of our comprehensive Conversion Rate Optimisation (CRO) program, we uncovered the need for a feature that enhances user engagement. The pool colour switcher was introduced to meet this need, enabling customers to visualise various pool colour options interactively directly on the site. This feature has been instrumental in enriching the journey, providing prospects with the tools to make an informed and personalised choice.
Pools_Cosmo 7_Blue Rock Premium
Colour: Blue Rock
Pools_Cosmo 7_Teal
Colour: Teal
Pools_Cosmo 7_Crystal Sapphire Premium
Colour: Crystal Sapphire
Pools_Cosmo 7_Pacific Blue
Colour: Pacific Blue
Pools_Cosmo 7_Water Spice
Colour: Water Space
Pools_Cosmo 7_Dark Blue Premium
Colour: Dark Blue
Pools_Cosmo 7_Beach Sand
Colour: Beach Sand
Pools_Cosmo 7_Grey Spice
Colour: Grey Spice
Pools_Cosmo 7_Quartz
Colour: Quartz

GIVE THE COLOUR 
SELECTOR A TRY

Arrows_curve
BUILDING BRAND AUTHORITY
A comprehensive Learning Centre on the website guides customers through their buying journey, enhancing their decision-making process with valuable, easy-to-access information.
This educational hub not only simplifies the experience for prospective pool buyers but also significantly boosts the site's SEO by consistently drawing organic traffic with rich, relevant content. This strategic inclusion ensures users stay informed while also elevating our visibility and authority in search engines.
Education-4
Education 52
Education 61

LEVERAGING
HUBDB

HubSpot Marketing Hub - Spinfluence
POOL PRICE CALCULATOR
This interactive tool empowers customers to design their dream pools and instantly obtain transparent pricing without interacting with sales staff. This breakthrough combats the industry's notorious opacity and has become a vital tool, significantly boosting leads and monthly website traffic. Developed using HubSpot's HUBDB, this tool melds simplicity with complex functionality to deliver unmatched convenience.
POOL HEATING ADVISOR
Once again, by leveraging HubDB's capabilities, we created a sophisticated Pool Heating Advisor. This tool lets users specify their location and preferred swimming seasons to receive personalised heater recommendations. Integrated seamlessly with Shopify and HubSpot, this advisor guides the user to the ideal product and facilitates direct online purchases.
Calculator 11
Calculator 22
Calculator 33

SERVING
CUSTOMERS IN
POWERFUL WAYS

HubSpot Sales Hub
HubSpot Service Hub
SALES PIPELINE AUTOMATION
To optimise the sales proces we fully integrated HubSpot Sales Hub, automating the entire sales pipeline. Every lead generated on the website is automatically entered into the CRM with all relevant details, allowing the sales team to engage with prospects efficiently and informatively. This system prioritises deals based on the likelihood of closure, ensuring that sales efforts are focused and effective. This setup ensures that no opportunity is overlooked and the sales experience is seamless for both the team and the customer.

And much more.
Sales Hub SPKD
STREAMLINED SALES COLLATERALS

Automatically dispatching tailored sales materials and follow-up emails to nurture leads at each stage of their journey, enhancing engagement and readiness to purchase.

SEAMLESS QUOTE INTEGRATION

Utilising HubSpot's Commerce Hub paired with Stripe to deliver custom, branded quotes, facilitating easy deposit payments and accelerating the sales process

NURTURING EARLY-STAGE PROSPECTS

Deployed targeted email workflows for prospects early in the buying process, ensuring they receive the right information at the right time to gradually guide them toward a purchase decision.

POST SALES AUTOMATION
To enhance post-sales customer service, we implemented HubSpot's Service Hub to manage the complex production pipeline for Swimming Pool Kits Direct. Once customers make their deposit, they are automatically transitioned from the sales pipeline to the post-deposit phase, which involves numerous steps to manufacture, deliver, and install their pool. The service team efficiently navigates these stages through the pipeline, ensuring every customer enjoys a seamless journey to having their dream pool ready for enjoyment.
Service Hub SPKD
PROACTIVE CUSTOMER UPDATES

Automated communication at each stage of production, ensuring customers are always informed and engaged throughout the process.

STREAMLINED SERVICE TASKS

Automated step-by-step activities for the service team, boosting efficiency and consistency in delivering exceptional customer experiences.

REVIEWS AND FEEDBACK DRIVE

Initiated an automated reviews program post-installation to gather five-star ratings and customer photos, enhancing social proof and trust.

OMNICHANNEL ADVERTISING

MAKING A SPLASH WITH STAGGERING ROI
To capitalise on the potential of omnichannel advertising, we implemented a targeted approach with Google Ads, Instagram, and Facebook, focusing on driving high-value leads through channels that harness intent and interest signals.
Our strategy respected consumer mindsets and addressed their specific needs, resulting in a staggering 2506% ROI and generating triple-digit leads each month with minimal expenditure. This success underscores the power of personalised, people-first digital advertising
Instagram
Instagram Story
Social Mockup

MAKING AN IMPACT

Following a strategic overhaul and intensive collaboration, we proudly launched the newly optimised Swimming Pool Kits Direct brand and website, achieving remarkable milestones. Within just nine months, we witnessed an astonishing 813% increase in traffic and a 578% surge in lead generation, alongside a 2506% ROI from finely tuned advertising strategies. 

These transformative results were complemented by a significant 51% bounce rate reduction, underscoring the effectiveness of our targeted approach. 

Leveraging the powerful capabilities of the HubSpot customer platform markedly enhanced our collaboration with Swimming Pool Kits Direct. This integration was pivotal in streamlining their operations and providing insightful data that drove our strategies forward, boosting their market performance and setting a benchmark for excellence in digital transformation.

SPKD Stats

 

Testimonial
quotes

"We are thoroughly impressed with the transformation Spinfluence brought to our brand. The strategic overhaul of our website and the integration of the HubSpot platform have been game changers in how we connect with customers and manage our operations. The measurable traffic and lead generation increase reflects their commitment to driving actual business results. Spinfluence's approach has enhanced our market position and set a new standard for us in customer engagement."

ICON

COLM & MICHELLE WALSH

Swimming Pool Kits Direct, Owners

Launch project
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Nathan Video Thumbnail

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Results