POOL BUYING
MADE EASY
SERVICES
- HubSpot Onboarding & Implementation
- Go To Market Strategy
- Website Strategy
- Website Design & Implementation
- Conversion Rate Optimisation
THE CHALLENGE
Upon acquiring Swimming Pool Kits Direct, the new owners quickly recognised numerous challenges hindering their growth and customer experience.
The traditional pool purchasing process was fragmented and cumbersome, leaving customers frustrated. Their antiquated CRM system provided no insights into marketing effectiveness or sales drivers, and the website suffered from poor design and slow performance, with no focus on user experience.
Implementing a comprehensive digital strategy, including a robust CRM, was crucial to manage front-end operations and improve lead generation through educational and stress-free buyer journeys.
THE WAY FORWARD
To address these challenges, we implemented HubSpot's comprehensive platform to revolutionise Swimming Pool Kits Direct’s operations.
We developed a highly informative, user-focused website on hubspot content hub, ensuring a seamless pool buying experience.
Interactive calculators and tools were embedded using HubDB, converting visitors into qualified leads. We configured HubSpot’s CRM to streamline sales, marketing, and service processes, leveraging automation for efficiency.
HubSpot’s Marketing Hub facilitated targeted email campaigns and lead nurturing workflows, while the Service Hub ensured exceptional post-purchase support, enhancing customer satisfaction and retention.
WEBSITE
DESIGN
SEE IT BEFORE
YOU SWIM
As part of our comprehensive Conversion Rate Optimisation (CRO) program, we identified the need for a feature to enhance user engagement. Utilising HubSpot's Content Hub, we introduced the pool colour switcher, enabling customers to visualise various pool color options interactively. HubSpot’s A/B testing tools allowed us to optimise this feature and many others, ensuring it met user needs effectively. This addition enriched the user journey, providing prospects with the tools to make informed and personalised choices, ultimately improving conversion rates and customer satisfaction.
GIVE THE COLOUR SELECTOR A TRY
LEVERAGING
HUBDB
POOL PRICE CALCULATOR
This interactive tool empowers customers to design their dream pools and instantly obtain transparent pricing without interacting with sales staff. This breakthrough combats the industry's notorious opacity and has become a vital tool, significantly boosting leads and monthly website traffic. Developed using HubSpot's HUBDB, this tool melds simplicity with complex functionality to deliver unmatched convenience.
POOL HEATING ADVISOR
Once again, by leveraging HubDB's capabilities, we created a sophisticated Pool Heating Advisor. This tool lets users specify their location and preferred swimming seasons to receive personalised heater recommendations. Integrated seamlessly with Shopify and HubSpot, this advisor guides the user to the ideal product and facilitates direct online purchases.
SERVING
CUSTOMERS IN
POWERFUL WAYS
SALES PIPELINE AUTOMATION
To optimise the sales proces we fully integrated HubSpot Sales Hub, automating the entire sales pipeline. Every lead generated on the website is automatically entered into the CRM with all relevant details, allowing the sales team to engage with prospects efficiently and informatively. This system prioritises deals based on the likelihood of closure, ensuring that sales efforts are focused and effective. This setup ensures that no opportunity is overlooked and the sales experience is seamless for both the team and the customer.
And much more.
POST SALES AUTOMATION
To enhance post-sales customer service, we implemented HubSpot's Service Hub to manage the complex production pipeline for Swimming Pool Kits Direct. Once customers make their deposit, they are automatically transitioned from the sales pipeline to the post-deposit phase, which involves numerous steps to manufacture, deliver, and install their pool. The service team efficiently navigates these stages through the pipeline, ensuring every customer enjoys a seamless journey to having their dream pool ready for enjoyment.
Following a strategic overhaul and intensive collaboration, we proudly launched the newly optimised Swimming Pool Kits Direct brand and website, achieving remarkable milestones. Leveraging the powerful capabilities of the HubSpot customer platform, we saw transformative results within just nine months:
HubSpot’s comprehensive tools and insightful data were pivotal in streamlining operations, enhancing customer interactions, and driving our strategies forward.
This integration significantly boosted Swimming Pool Kits Direct's market performance, setting a new benchmark for excellence in digital transformation.
"We are thoroughly impressed with the transformation Spinfluence brought to our brand. The strategic overhaul of our website and the integration of the HubSpot platform have been game changers in how we connect with customers and manage our operations. The measurable traffic and lead generation increase reflects their commitment to driving actual business results. Spinfluence's approach has enhanced our market position and set a new standard for us in customer engagement."
COLM & MICHELLE WALSH
Swimming Pool Kits Direct, Owners
