We transform businesses and help our clients outpace their competition — by designing bespoke marketing programs and enhancing existing ones.
We believe that the most successful inbound marketing strategies are those that are driven by data and that anticipate and embrace change. We offer customised monthly service programs designed to grow with your business as your strategy evolves.
Rather than pricing our services based on unpredictable billable hours or rigid monthly plans, this model allows us to thoughtfully plan which tasks will be completed each month based on campaign goals and what is going to drive the most value/sales for our clients.
10% of your value point allocation goes to strategy. The rest goes to excecution. Catch ups and reporting have no point allocation (3 hrs per month cap) allowing your points allocation to be used towards generating marketing results.
A digital marketing veteran with over 15 years experience in growing businesses like yours.
Expert Inbound Marketers, Copywriters, Designers and Developers to implement your custom strategy.
A monthly review of the past month’s marketing performance, conducted by phone or video conference with screen-share.
The data-driven brainchild of your expert Inbound Strategist, geared to achieve your campaign goals.
Your strategy, your delivery, your results, whenever you need them. Your always-open Inbound Marketing Master File is your transparent view into our daily activities.
Weekly 15-30 minute catch-ups to uncover new opportunities and discuss the week's activities with your dedicated Spinfluence team member.
Each of our marketing programs includes a set number of Value Points™. At the start of every quarter, we use data to allocate your Value Points™ to the marketing activities that will drive the most value for your business. This model allows us to deliver entirely bespoke campaigns based on your unique business, your unique audience and your unique online opportunities.
Whatever will drive measurable results for your business. We don't believe in cookie-cutter campaigns that offer a set number of blog posts, social media messages and SEO. Your bespoke marketing program will be designed around real audience insights and data, and only include initiatives that will have a direct positive impact on your business. Click here to view a sample set of deliverables included in an example Growth marketing program.
Of course! We encourage clients to be hands-on in the strategy and implementation of their marketing programs. We also understand that you might need a helping hand with last-minute tasks, and a more than happy to assist where we can.
We don't only offer retainer-based marketing programs. Our Website Designers and Developers can tackle just about any project you throw their way. Get in touch to learn more about our award-winning HubSpot websites and first-of-their-kind integrations.
The short answer is, it depends. When it comes to website design, we can build you a Mazda or we can build you a McLaren, it all depends on your budget and business requirements. Try our Website Cost Estimator to gain more clarity around the investment your project will require.
When it comes to your website, there's always room for improvement. Improved conversion, improved user experience, improved organic visibility, improved speed. Growth Driven Website Design (GDD) is a website retainer program that involves the ongoing testing and iteration of your website. Click here to learn more about Growth Driven Design.
If you're only looking to stay relevant online, you can probably get away with a small inbound investment. But if you're serious about attracting prospects, generating quality leads, taking on the big players and growing your business, your marketing investment shouldn't be half-hearted. As a general rule of thumb, businesses in the should look to invest between 4 -10% of their revenue into marketing to continue to grow.
If your products/services require a period of research and education before your prospects are ready to buy, inbound marketing is a great fit for you. However, if your products are more transactional in nature, and decisions are made mainly on price, we recommend you explore other marketing approaches like Adwords and social advertising, you can find out more about those strategies here.
Inbound marketing is a longer-play than other tactics (like Adwords for example). If you're starting from scratch and only beginning to build content assets and organic visibility, your inbound marketing efforts may take some time to build momentum. For this reason we encourage clients to commit to the methodology for a minimum of 6 months. 6-12 months after starting your program, you can expect to see increases in website traffic, be generating and nurturing leads for your sales team, and measuring positive ROI.
Absolutely. Building a sustainable foundation of organic traffic will be at the heart of your inbound marketing program, and our SEO Specialists know what it takes to get you there. Pay-per-click (PPC) advertising can be a valuable supplement to your inbound marketing program. Our Paid Media team will ensure your ad spend reaches the right people at the right time.
No, these marketing programs don't include the cost of your HubSpot software subscription. To learn more about how working with a Platinum Partner can give you greater flexibility in your software subscription, get in touch with us today.
Inbound marketing is a game of numbers, and it's possible to put a dollar figure on the increased traffic, leads and conversions it provides. Try our Inbound Marketing ROI Calculator to see your expected return.
We encourage our clients to be hands-on with their marketing programs. When working with us, you'll have complete visibility into what's happening and when. You'll be required to review and approve content, sign off on quarterly marketing game plans and connect for weekly catch ups over phone or via video conferencing software.
You bet. Whether you're just starting out on the platform or need some fine-tuning, all of our retainer marketing programs include full HubSpot set-up, buyer persona sessions, new email and landing page templates, and organisation of your existing content assets.
HubSpot have a tiered Partner Program, with Platinum being the second highest. We are one of just a handful of Platinum Partner Agencies in Australia.
Yes, we have extensive experience working with the WordPress CMS. That said, we're proud advocates of the HubSpot CMS which provides a more robust and simple framework.
Inbound marketing can be a great methodology for eCommerce companies. HubSpot's automated email tools have transformed some of our eCommerce clients into conversion powerhouses, with strategic cart abandonment workflows and customer reengagement tactics. If you'd like some more information about how inbound marketing can work for your business, feel free to book in a complimentary, no-obligation 30-minute strategy session with our founder here.
“Great service, great support, great advice and great results. We’re all constantly impressed by their dedication to finding a better way of doing things.”
“The team at Spinfluence are fantastic. Their approach to Inbound Marketing and willingness to go the extra mile is second to none. It has been a pleasure working with them.”
“Loved how transparent and easy (and lightning fast!) they are. We felt like we could trust you guys to make good decisions, give valuable advice and execute brilliantly.”