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With 1.18 billion monthly active users, Facebook is the world’s largest social network. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.
Instagram is one of the most popular photo-sharing social networks with more than 600 million users. It’s the best place to showcase your visual creativity.
Don’t let its logo fool you–Twitter is not just for the birds. In fact, with 313 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.
Your Google+ account is tied to the search engine itself. When someone searches your brand, Google pulls in your Google+ account information, including your profile picture and recent posts.
YouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices. More than 1 million brands have already realized that YouTube is a great opportunity to reach their fan-base.
With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.