The Five Pillars of Inbound Marketing Success
The final pillar of any effective inbound marketing program is what we call sustainable success. Sustainable success involves;
Like analysis and improvement, your inbound marketing program needs carefully designed systems and processes to perform well into the future. These may be simple documents like customisable content calendars, client request logs and campaign planners, or more complex organisational frameworks like agile project management dashboards.
Communication tools like Slack and Zoom, and document-sharing tools like Google Drive and Evernote also form an important part of your team’s systems and processes. Your goal should be to create an efficient and uniform system that supports your marketing activities.
Inbound marketing is considered a long-game, whereby the success of your program directly correlates to the time you invest in it. Building domain authority, contacts, a content library and brand awareness takes time, which is why you need access to the resources to sustain your inbound program.
Companies that embark on their inbound marketing in-house may be tempted to find the “unicorn” employee, who is competent with everything from design and development, to copywriting and strategy. Not only are these employees extremely difficult to find and expensive to hire, but they can also become stretched too thin in a comprehensive inbound program. Inbound marketing agencies offer the perfect solution to securing the resources needed to sustain your inbound program.
Inbound marketing is a truly diverse practice, but one with incredible revenue opportunities for so many businesses. To implement it effectively, organisations need skilled employees, supportive systems and the strategic expertise to analyse and improve over time.
These five pillars of inbound marketing success; personas, strategy and the buyer journey, analysis/improvement, maximising customer value and sustainable success, are guiding principles that should be used to govern your inbound marketing.
Within each of these lies countless activities, and in the words of Henry Ford:
To discuss how Spinfluence can help your business grow with inbound marketing, get in touch with us today.
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